KUSTOMER CRM TO JOIN FACEBOOK

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Facebook has reached an agreement to acquire Kustomer, a top-rated CRM that enables businesses to effectively manage all customer interactions across channels. A start-up focused on customer support technology and chatbots, the social media giant said in a Monday statement. Regards to the takeover weren’t divulged, though individuals familiar with the deal stated it valued Kustomer at $1 billion, Facebook News reported.

Kustomer is an omnichannel CRM platform that brings customer conversations from various channels together into a single-screen view. It helps businesses automate repetitive tasks so their agents can maximize the time and quality of interactions with customers.

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